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The marketing of livestock products like milk, meat and eggs including live animals, chicks and birds, by and large, is in the hands of private traders who are basically unorganized. The Orissa State Co-operative Milk Producers’ Federation and its affiliated bodies have about four per cent marketing share of milk and milk products. The Orissa State Poultry Products Co-operative Marketing Federation has only a marginal presence in the market place. With the current level of production and demand, there is little scope for export of livestock products to other states except certain items under the poultry segment.
However, with three to four fold increase in production, envisioned by 2012, the farmers / small producers will be wholly at the mercy of the private traders. As it always happens with fluctuating market dynamics and unscrupulous trade practices in unorganized markets, the small producers are at a disadvantage. While the Government has no intension to control market dynamics, yet to safeguard the production and marketing interest of small producers, it will promote increased numbers of producers co-operatives besides strengthening the existing societies throughout the state.
In response to increased milk production, initiated and monitored through the DCS, it will be necessary to reorganize, renovate and increase processing and chilling capacity in the state. This can be accomplished by expanding the existing major dairy processing plants at Bhubaneswar and Rourkela. Additionally, a new dairy plant of 1,00,000 LPD capacity will be constructed at Cuttack. The processing plants catering to the proximate market at Calcutta, Cuttack, Sambalpur, Keonjhar, Balasore, Ganjam, Dhenkanal and Koraput will be renovated and their capacity be increased.
There will be a new a reorientation of the milk collection and in the new approach, chilling centers will be the basis for the organized rural milk collection. Under this approach, bulk coolers of appropriate size will be installed to cover 3 to 5 DCSs each, from where chilled milk will be transported to the dairies through bulk transport.
Modern slaughter houses for meat animals with adequate hygienic facilitation and sanitation will be established in the major cities. This will be accomplished in a joint approach between Government and private sector, whereby the management will be entrusted to the later. Simple slaughter facilities will be created in other district headquarters and NAC areas.
One large and three medium capacity poultry processing plants all in the private or cooperative sector are envisaged to be installed with a joint capacity of processing over 10 million surplus bird per year. A medium capacity pork processing plant will also be established.
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